New Zealand Celsias

Mayor Bloomberg  of New York has unveiled a new public education campaign to motivate New Yorkers to recycle as much as possible. The campaign tag line is Recycle Everything. As the city’s recycling program receives its largest expansion in 25 years, a campaign featuring a collage of key recyclable items (bottles, cans, magazines) covered in big brands’ logos. The campaign will introduce some advanced recycling techniques such as residential food composting, electronics recycling, and rigid plastics.

This follows on from Refashion and e-cycle which have both been successful in diverting resources  from the waste stream.